Professional Social Media Stories
Instagram Stories are easy to shoot and post on your phone. But if you’re managing a business account you’ll want to be creating and sharing more professional story videos.
The video tutorial below will show you how to edit and export Instagram Story videos in Adobe Premiere Pro. However you can also apply these same principles in any video editing software.The key takeaway is to make sure timeline and export settings all have a matching 1080 x 1920 resolution.
But why would you want to edit your story videos on a computer? Isn’t the whole point to shoot and upload from your phone?
Well, yes, the story function is great for sharing immediate events with your followers. But it’s also a great opportunity to put your brand in front of your audience. The creative freedom that comes from using a computer instead of a phone can lead to much higher quality posts. Consistent branding will also stand out to your audience. By creating higher quality videos with an easily identfiable layout, viewers will instantly recognise your post amongst the endless stream of imagery. Leveraging higher quality videos will give you a competitive advantage when it comes to eyeball retention.
“Integrating your brands colours, patterns, fonts or style in to your stories is a great way to improve your posts.”
Editing on a computer also gives you an opportunity to re-purpose other marketing materials easily. A video designed for your website can easily be turned in to series of story posts. You’ll also have access to the higher video quality that comes when using a dedicated camera rather than your phone camera. You can further enhance this by drawing on all your other branding assets. Integrating your brands colours, patterns, fonts, or style in to your stories is a great way to improve your posts.
For more help creating amazing Instagram Story videos for your business, get in touch with us today!
