TIPS, TUTORIALS, AND ADVICE ABOUT VIDEO PRODUCTION
Welcome to “The Script”! I’ve created this part of the website to share tips, tutorials and advice about video production. It’s our blog where I’ll keep you updated on what we’re up to, but with a heavy skew towards useful, educational content. We want to help you create excellent video content for your brand or business.
Video is one of the most important marketing tools, but also one which many businesses find intimidating. In the video below I’ll run through some of the reasons why you absolutely MUST be using video marketing in 2020.
Benefits of video marketing
Here’s a few facts and statistics that outline just how valuable and crucial video marketing is (source: Biteable):
- Youtube is the second largest search engine in the world (behind Google). 65% of people will use Youtube to solve a problem, which makes it a great place to provide customer solutions.
- Social video generates 1200% more shares than text and image content combined.
- Most customers would prefer to learn about a product or service through a video than by reading.
- Featuring videos on your website can boost your Google rankings and increase organic search traffic.
- 85% of consumers want to see more video content from brands.
- 64% of consumers will make a purchase after watching branded videos on social platforms.
As you can see, there’s plenty of good reasons why you should be using video marketing. However, it doesn’t have to involve hiring a professional; there are plenty of ways you can start creating videos yourself. Social stories and live videos are a great way to connect directly with your customers – and all you need is your phone.
And if you ever do decide that hiring a professional to create some awesome videos is just what you need, we’ll be right here waiting!
– John Wiley
