Do you want to get started using videos to promote your business, but you’re not sure how? Here’s ten types of videos you can use to showcase your business and connect to customers.
1. Testimonials
Much like a written testimonial, a video testimonial can help build trust in your brand. Showcasing a successful customer story is a great way to show your customers why they need your product or service. The benefit of video over a written testimonial is that viewers will be able to see and hear the excitement and emotion.
It is much easier for your customers to relate with people, than with businesses. Testimonials are a great way to personify your brand and make it easier for people to connect with it.
2. BRANDED STORIES
A branded story is like a documentary that your brand sponsors. The idea is to build positive brand association amongst a certain demographic. For example, let’s imagine your sell active-wear. You might hear of a customer or acquaintance who learned yoga to overcome a chronic injury and improve their lifestyle. This makes a great story to tell in mini-documentary form, and gives you the ability to provide some subtle product placement.
The power in a branded story lies in it’s ability to stretch beyond normal advertising reach. It might be shared by all sorts of blogs or websites without appearing as though it is an direct advertisement. And every person watching will potentially associate your brand with the positive story.
3. Behind the scenes
Behind the scenes videos are a great way to help your customers understand what you do. They also help people connect to your brand on a more personal level, because they can see the people involved in it and the work they do. BTS videos are particularly helpful for businesses with a high level of craftsmanship, such as surfboard shapers or jewellery makers.
BTS videos are great for sharing on social media, as they show your followers the inner workings of your business. They can range from simple story updates right through to a day-in-the-life v-log or documentary.
4. Banner video
A banner video is one of the simplest implementations of video you can use on your website. Used a header on your landing page, they can instantly give your website a more professional appearance. Generally they are silent videos which automatically play in the background, and feature the most striking visuals you have available.
Facebook pages also support video banners in place of cover photos. Unifying a banner video between your website and social accounts is a great way to maintain consistent visual branding.
5. Event Highlight videos
If your business hosts or sponsors an event, a highlights video is an essential way to increase your brands reach. Corporate, social or sporting events can all benefit equally from these videos. The obvious goal here is to associate your brand with people having a good time. You can really leverage the exposure your brand gets by encouraging all of the event participants to share the video on social media.
You may wish to create VNR which will make it easy for media outlets to report on your event. This is a great way to extent your PR reach even further. Event videos can also be invaluable when it comes to re-marketing the event the following year.
6. Company Profile
A company profile generally lives on your home page, and gives potential customers a succinct overview of your brand. You can explain who you are, what you do, and why your product or service is important. If your brand has particular values such as sustainability, this is a great place to highlight and demonstrate them.
7. Team Profile
Team profile videos are similar to a company profile, but on a more personal level. You are communicating your brands story and values through one persons experience.
Individual profiles are great for giving your brand a face (or several faces) that your customers can connect to. Seeing the humans behind it makes your brand more relatable. They are also great for service-based industries where the product itself is intangible and difficult to showcase.
8. Animated Explainer
Animated explainer video feature a higher density of text than other video types. This is great for conveying a large amount of information quickly. These types of videos work very well on Facebook and Instagram where most people watch videos on mute.
One large benefit of these videos is that you can often put them together using available imagery. Most of the video is made up of animated text or graphics. Often, you do not even need to shoot any additional video prior to editing.
9. Campaign Video / TVC
A campaign video generally requires more depth and thought than other types of videos. They are often crafted with a specific goal in mind. For example, you might want to feature a certain product, concept, or aspect of your business.
Campaign videos are part of a broader marketing plan and are often intended to have unified look alongside all concurrent print or web material. These videos are usually part of a paid ad campaign, either online or via broadcast.
These are your marquee videos. These are the videos that will define your brand to the world, so you want them to look their best. They’ll feature models & actors and may require directors, writers, art department, and a full production crew.
These videos may also be designed as part of a series. There will also be varying edits created for different media, such full length, 60 second, 30 second and 15 second versions. They are designed for maximum effectiveness across a range of platforms over an extended period. This forethought is essential, as these videos will be budget-hungry and you need to ensure longevity to see a healthy return on that investment.
10. Product Demonstration
Product videos are pretty self-explanatory. They show off a particular product or range, their features, benefits, design, and use. Featuring product videos can increase your page’s search rankings, and allow people to discover your brand via Youtube.
Product videos are a great way to communicate directly with your potential customers. If they’re already on your product page, it’s a great way to close a sale or get a conversion. In fact, product videos can increase purchases by as much as 144% (HubSpot).
As you can see there’s plenty of ways you can start using video marketing for your business right now. Some of them, you can even do yourself, with a little bit of effort.
If you’d like assistance with any of the video types listed above, feel free to get in touch with us!
